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Client Engagement And My Commitment To You

My business is about bringing excellence in internet marketing to small and medium sized businesses. If you would like to engage me to market your business, please call me on 0432 742 560 or email me at damo@oceanfeather.com.au. Please read the following though, it encompasses what I am about. This includes the standards I will guarantee to you and what I expect from you. It is through the adherance of the standards below that I ensure every single one of my clients, is delighted with the results of my services.

"Its like employing my own dedicated internet marketing employee, without any of the risks of employing such a person and about 1/8th of the cost"

Three Concepts Underpin My Commitment To You:

	Quality
	Exclusivity
	Intimacy

Quality: Every strategy I'll implement for you is of the highest quality. I know this, as before I implement any strategy for a client, I have already researched it and tested it on my own internet businesses. I will never risk a new strategy on your business or brand, without first proving that the strategy works on my own.

The internet is an extremely fast moving and evolving world. For example, at the writing of this page, Twitter is the newest fad. I'm sure it remain so too, for the next 3 - 6 months. After that though, there will be the next newest thing. The biggest problem with this though is that the latest fad is not replaced by the newest fad, they become an additional requirement. For example, the pre Twitter fad was Facebook. Even though millions of people are now using Twitter to market their brand, there are still hundreds of millions on people using Facebook, with millions of new members joining each year.

Its not an either/or, you need to do it all. The audience and markets on every successful internet fad are just too big to ignore. And this is on top of all the necessary internet prerequisites like optimising your website for the search engines, having an effective email marketing campaign and implementing a bunch of other internet based initiatives that tie everything together.

To ensure I maintain the highest quality of internet marketing services, I spend about $10,000 a year of my own money to purchase manuals and information on both existing marketing strategies and the cutting edge new online strategies just emerging. From these purchases, I research, analyse and test for effectiveness on my own businesses. When I find certain strategies noticably improve the effectiveness of my businesses, these are the strategies I add to my arsenal of tools, which I will implement for you.

This is how I ensure the quality of my offering. This is how you can be sure you will only get the best and most effective internet marketing strategies applied to your business from my services.

Exclusivity: I will only service 10 clients at a time. This is the only way I know I can give you the attention your business deserves. I would much rather turn new clients away than have the pressure of too many clients mitigate the quality of service I provide.

Further, while you are my client, I will not engage in any client who you see as competition. If I get approached by a business in a similar industry as yours, I will advise you of the approach and you can tell me whether you see this business as competition. If you tell me they are your competitors, I will not engage with them. Providing internet marketing services for more than one client in the same niche is counter-productive and just does not work. I will not mitigate the service I am providing you, by also providing it to your competitors.

This means that you will get exclusive access to me. I will always have time for you. You will always enjoy the highest level of service from me. This also means that at times I need to refuse new clients. Please don't take it personally if this happens, it is the only way I can ensure the quality of my offering and protect my professional reputation.

Intimacy: One thing I do not like in the internet world is the use of online helpdesks and other faceless support services. I refuse to operate in that manner. You will get my direct phone number and you will be encouraged to call me when you need to. You will also get my direct email address and be encouraged to email me.

I only operate with one-on-one communication methods. There are no support tickets. There are no turn around times. I just answer the phone and resolve your issues. I want to treat you the way I like to be treated.

Our Method of Engagement

Commitment: Internet marketing strategies are not something you tinker with. The internet is a competitive market. Today, tinkering either has no effect or it has a short term effect that is wasted as soon as your competitor tinkers a little bit more than you did. Internet marketing takes commitment.

As such, I only engage with clients who recognise the importance of getting their internet presence right and therefore are prepared to commit to my services for a minimum of 6 months.

If you are looking for something a bit more short term, thats fine, its your decision, I'll have to pass up your custom though. I'm sure you can find other internet professionals who are willing to take your money for their services, but given I only have time for 10 clients, I only want to engage with businesses who recognise the importance of the internet and are willing to commit to it.

Priorities: Once you have engaged with me, we will have a conversation to work out your internet marketing priorities. This is basically up to you. We make a list of all the specific things you want to achieve with your website and rank them in order of importance to you. My role here is advisory only, prompting you with ideas, alternatives and suggestions.

Initiatives: Having settled on a list of priorities, I will develop this into a larger list (for my own purposes) containing the initiatives I must bring to bare to achieve your priorities. Over the next 6 months or for how ever long our engagement continues, (most of my clients remain with me for years) I will dedicate myself to applying the most appropriate and effective strategies I have, to achieve your business priorities in an as efficient manner as posible.

There may be tasks you want to carry out yourself and initiatives you want to get involved in. This is fine and is something we can definitely discuss. A word of caution though. I know how busy business people are. Wanting to be involved in this process and finding the time to do so effectively are two very different things. Too often I have had clients promise me information, content or images, only to lose 3 or 6 months in the process as they never found the time to deliver. This always causes delays in the achievement of the client's priorities.

Review: Every 6 months we have a formal review. We cross check your original priorities against where we are today. At this point, we discuss the future of our relationship. Either we continue our arrangement, updating the priorities as required, or we end the relationship.

This 6 month review does not mitigate my "open phone line" policy. You can contact me whenever you want. The 6 month checkpoint though is a useful control point, ensuring my work continues to support your business objectives.

Costs and Benefits

If my services are what you are looking for and you are happy with my engagement model, the following summarises what I provide clients on a month by month basis.

	I will dedicate a minimum of 8 hours a month (or purchase services to the same value) to work specifically on your business's internet priorities. (This can be pro-rated for clients who have a more challenging cashflow situation)
	You have very exclusive access to my services and advice. With only 10 clients, you will always have access to my ear. With none of your competitors being engaged, you will have absolute exclusivity of my services in your industry
	You will get the benefit of the thousands of dollars I spend every year, updating my own internet marketing skills and strategies.
	You will get my phone number and an invitation to call when you need to.
	You will get my email address and an invitation to use it whenever you need to
	You will get the services of an internet marketing expert for the fraction of the cost and risk associated with hiring a new employee.
	I understand that every business has different cashflow characteristics. This is especially important with SMB, where managing cash itself can be the difference between a successful business and a failed business. As such, I try hard to tailor my services and therefore your invoices, to be consistent with your business's cashflow situation.
	Please call me to arrange an obligation free proposal for your business's online marketing.

If you would like to engage my services, please call me on 0432 742 560 or email me at damo@oceanfeather.com.au

Kind Regards

Damian Papworth