What Is Search Engine Optimisation?

If you are in business, you would have heard of the term Search Engine Optimisation (SEO). It is a mouthy word for a simple thing – making your website work as efficiently as it can with the internet. Today, this has come to mean putting your website as high up on page one of Google as you can.

Why Does Your Business Need Search Engine Optimisation?

We all know that 10 years ago, people found your business in the yellow pages or in the local paper. We all suspect that these more traditional forms of advertising no longer work like they used to. Despite this, the sales people of these organisations still ask you to invest thousands of dollars of your hard earned money every year, to place your listings in their advertising books. Do you know how they manage to do this? They manage to do this be ensuring you cannot really measure the results of your advertising with them. The lack of specific tracking and measurement of results means you will not be able to work out whether this advertising is making you money or not, so you keep spending you money on it just in case it is.

The simple fact is that these traditional forms of advertising no longer work like they used to. Where people used to “let their finger do the walking” they now use Google. Today, more and more people will go to the internet and look for your services there. This trend is growing stronger by the day, people simply are not going back to the yellow pages or the local newspaper as the internet is easier, more accurate and now, you can take it everywhere you go. (Ie. It is now on most people’s mobile phones) I don’t know about you, but I use my yellow pages purely as a booster seat for my 2 year old daughter these days – it is not an ideal use for your advertising budget is it?

Search engine optimisation is the process you must go through to ensure your website is found when people search for your products and services, using the internet. You need it because, as more and more people turn away from traditional methods of finding your business in favor of the internet, if you have not optimised your website on the internet, a growing percentage of your clients will be finding your competitors and giving them their business instead.

How Does Search Engine Optimisation Work

There are two parts to SEO.

1. The first part is structuring your website so the search engines can understand it and recognise the type of search phrases you need to be listed for. This is a once off task, but crucial. If Google cannot interpret your website as being important for the things your clients are typing into Google, your website will never appear when they look for your products.
2. The second part is making your website look important, popular – the leader in your industry. This is an ongoing task. Once Google recognises your business is the leader in the industry, it will put you in position 1. That is how it works.
   

Your Approach To Search Engine Optimisation

Search engine optimisation is a long term process. Despite what many “internet sales people” will tell you when they are trying to flog off their substandard products, it is not a once off effort. As I mentioned above, Google will put the website it recognises as the “industry leader” into position 1. To do this for your website, you need to have the best internet information and be the most popular website in your industry. If you do the work to get to position 1 and then stop doing SEO work, all your competitors have to do to remove you from position 1, is do a tiny bit more work than you did in the past. Google favors new information over old information too – so generally speaking – they have to do less today to beat you, than what you did yesterday.

Similar to traditional advertising like the yellow pages and print advertising, you cannot make one off efforts and expect enduring results. Do you think one ad in your local paper will make you sales all year? Of course you don’t. The internet is no different. For long term results you need a long term approach, a long term strategy and and a long term budget. Size is not the point here, perspective definitely is.

How We Can Help

We can help you in two ways:

1. If you already have a website that is not working in Google and not generating results for you, we can optimise that website in the search engines so it does. With this option, we set a monthly budget and ensure long term results are achieved. We ensure people looking for your services find your website before they find your competitor’s website – so you get the majority of business for your industry which is coming through the internet.
2. If you are an SMB on the Gold Coast, we have a “Results First Payment Second” internet marketing package where we set up an internet presence for you business first, using the principles of search engine optimisation, and only when this internet presence is driving you leads and sales do we start invoicing you. This takes all the risk away from your business and also removes any cashflow issues. It does this as it means you can just pay us out of the profits you are generating from the new internet presence we set up for you. For more information on this offer, visit Gold Coast Internet Marketing

Measured Results and Returns

The final thing to consider about internet marketing is that everything can be measured. This means that every cent you spend can be held accountable. If your internet marketing campaign is not making money, this is something you can see as the figures quickly prove it. If you employ an ethical internet marketer, you never spend money on advertising that does not make you profit as every cent is measured and tracked against sales and profits at the other end. Unlike traditional methods of advertising, you will know exactly how much money your internet marketing campaigns are making which means you can make very clear and informed decisions about how to spend your money in the future.

Hello and welcome to Ocean Feather Internet Marketing on the Gold Coast. There are a lot of us internet marketers around aren’t there – so I guess you need to be given a good reason to use Ocean Feather rather than one of the other million professionals doing the same thing as me. Well, what would you think if we gave you Results First and asked for Payment Second?

What does this mean? Well, simply put, I understand how SMBs (Small and Medium Sized Businesses) operate, I am an SMB myself. So I understand the pressures you face. I understand cash flow is something you need to manage day by day and so, I understand that paying an internet marketer thousands of dollars upfront for a website that may or may not drive you sales, is a tough pill to swallow. Further, I am so confident of my ability to add value to your business, that I am willing to create an internet presence for you first and only start charging you for this once the sales leads start to come in.

You may already have a website, you may even love its design despite the fact it does not send you any business.  That’s fine – I can set up a web presence that complements your existing website. I’ll create the system that drives you sales and leads, you can maintain your existing website for high level branding.

My catch-phrase is Make Your Website Your Employee Of The Year - this is something I strongly believe in. When you hire an employee, you do not do it based on their looks, you hire them based on the value they will add to your business. This is how websites should be built. You should spend you money on the elements which drive sales to your business, not pretty pictures. Yet, as pretty pictures are so much easier to sell, that’s what many internet professionals will do for you. They will sell you pretty, not value add.

Personally though, I want to make your website your top sales person. So if you are an SMB on the GOLD Coast, why don’t you give me a call on 0432 742 560. There is no risk or obligation to you, just give me the thumbs up to start creating a sales generating web presence for your business. I’ll get the work done and when the sales leads start piling in and only when the sales leads start piling in, then we can work out the costs on a win-win basis. This way you can use the cash flow generated directly from the new sales I generated, to pay me for my time and efforts.

Note though; I will only offer this service for one business in your industry. The internet is a competitive field so I believe that looking after only one business in your industry is the only way I can maintain my integrity, and offer a top notch service for you. So this means that if you contact me, my services are yours only and I will ensure I beat all your competitors. If your competition beats you to the punch though, they and only they will get the benefits of my services. So give me a call today on 0432 742 560 or email me at damo@oceanfeather.com.au - there really is no risk for you so no reason why you wouldn’t.

Everyone knows FaceBook is the next (or more accurately) current big thing on the internet, yet businesses still tend to exclusively focus on Google when it comes to spending money on online advertising. FaceBook today is the next generation advertising medium. It takes all that is good about Google Pay Per Click advertising and then adds a whole bunch of additional features, making your demographic, profile targeting hyper efficient. Without question, it simply is the best platform for targeted, measurable advertising that exists in the world today.

Today, if my clients have an online marketing budget, I will suggest they spend it on FaceBook advertising first and Google advertising second. Here are a bunch of reasons why:

• FaceBook today already processes more searches than Google and it is growing fast, making this more so the case every day.
• Many people’s online experience today is only FaceBook – they do nothing else on the internet other than FaceBook.
• FaceBook collects immense amounts of data about every person that signs up – likes, dislikes, groups, fan pages, age, gender, location, you name it. This is all market research that FaceBook builds into their advertising platform
• This means you can be super targeted with your advertising strategy, focusing it on things like:
  • location; on global, national or local lines
  • gender
  • interests, likes and dislikes
  • keywords
  • age
  • education and employment
• FaceBook is cheaper than Google – there are so many, fewer people advertising on FaceBook.
• Less people advertising on FaceBook means less competition for you.
• FaceBook advertising has more intricacies than Google advertising, meaning the lazy will go back to Google – as it is easier – keeping competition levels lower.

Every new client of mine asks about Google advertising – so few ask about FaceBook advertising. To get ahead of your competition you need to do things they are not doing yet, you need to do things about tomorrow, not catch up on the things everyone was doing yesterday.

To get moving on FaceBook advertising, give me a call on 0432 742 560 and ask me about setting up a FaceBook advertising campaign for you. I have been doing it for years. I know what FaceBook needs. I will set up an advertising campaign for you that will drive FaceBook traffic to your website and therefore, sales to your business.

http://goldcoastlearntosurf.com.au/ Learning to surf is difficult. Learn the best way to learn with this amazing Gold Coast beginner surfers guide.

Getting a Gold Coast surfing lesson is only the start of your surfing journey. Unfortunately, too many surf schools will not give you anything that will help you after your lesson finishes. It is up to you. To learn to surf though, you need some knowledge and some things to focus on. So when getting your lesson, we recommend you:

• Try to remember a small number of things from your lesson to take into practise
• Get your instructor to speak to you about how the ocean works, on a practical and safety level
• Get some local knowledge so you know the best places to learn to surf.

If you are learning on the Gold Coast, all this is covered in the FREE learn to surf guide. You can download your copy from the www.GoldCoastLearnToSurf.com.au website.

http://goldcoastlearntosurf.com.au/ Download the most comprehensive guide to learning to surf on Australia’s Gold Coast, FREE of charge today

So many surf instructors will have you believe that if you go with them, you will learn to surf in a flash. If only it were that easy for the person learning.

Learning to surf is actually much more challenging than this. Before you book your lesson, you must:

• Understand what makes a good and bad instructor
• Find the ideal instructor for you
• Work out what type of class suits you best
• Understand what you will get out of the lesson

Once you finish your lesson, the learning really starts. To assist your learning you must:

• Find a good learning beach
• Find an appropriate surfboard
• Understand what you need to practise
• Realise when it is time to get your next lesson

The FREE guide at

Gold Coast Learn To Surf

will give you the answers to all these points, and much, much more. So if you are considering learning to surf on Australia’s Gold Coast, visit

www.GoldCoastLearnToSurf.com.au

and get your FREE learn to surf guide today.

Gold Coast Wedding Receptions – There are many things to consider before booking a wedding reception. This free guide will really help.

Before you choose a wedding reception, there are many considerations you should give thought to. These include

• Your style or wedding theme
• Proximity to the ceremony
• Facilities for your guests
• Settings for photos

Australia’s Gold Coast caters to all styles of wedding, from the small, quaint and homely to the massive, lavish and luxurious. From weddings in the mountain to ceremonies on the beach. Church weddings, garden weddings, you name it, you can have it for your special day. Unsurprisingly there are a myriad of Gold Coast wedding receptions catering to every style and taste also. There are so many, it can be hard to choose which ones are best for the style of wedding you want. Of course they all want your wedding dollars so they wil sell you their venue, even if it is not 100% appropriate.

This is where the wedding guide at www.GoldCoastWeddingReceptionsGuide.com.au can be helpful. It can guide towards reception venues which match your needs up front, so you do not waste your time with reception venues which are not suitable for your wedding. This gives will ensure you can spend your time on more worthy detail, like seating arrangements and the bridal gown.

Gold Coast Beach Weddings – Considering a beach wedding on Australia’s Gold Coast? Download your FREE Beach Wedding Guide, helping you through the complexity a beach venue brings

Beach weddings are amazing. The tranquil ocean and sun drenched sandy foreshore seem to highlight the love and commitment a bride and groom share on their special day. Organising a beach wedding can be tricky though. You need to consider

• public access to your ceremony
• council bylaws
• potential extreme weather

So it is important to plan it well including contingencies. The Gold Coast Beach Wedding Guide offers direction fo all these types of issues and more, for people planning an Australia’s Gold Coast beach wedding. If you are thinking of tying the knot in this idyllic location, make sure you drop by the www.GoldCoastBeachWeddingGuide.com.au website and pick up you free copy of this guide, it will see you through to the special day.

http://www.goldcoastweddingplanner.com.au – Considering a wedding on the Gold Coast? Download your FREE Wedding Planners Guide

We all know that planning a wedding can be tough, espeically if you are planning to have your wedding in a place far from home. In these situations a wedding planner can help you:

• Get in touch with local service providers
• Navigate your way though local by-laws
• Administer the nitty gritty location stuff
• Work out all the other bits and pieces which bring it together

Gold Coast wedding planners manage all this type of thing for people coming to Australia’s Gold Coast to wed. If you are thinking of tying the knot in this idyllic location, make sure you drop by the www.GoldCoastWeddingPlanner.com.au website and pick up a free guide, for organising a wedding in the location.

http://www.mttamborineweddings.com.au – Download your FREE guide with info to help you plan your wedding on the Gold Coast’s Mt Tamborine.

We all know that planning a wedding can be tough. Among other things you need to consider:

• All the things you want
• The vested interests and expectations of family and friends
• Ceremonies and receptions
• Venues and style
• All the other bits and pieces which bring it together

Looking at it as one task, it can be quite daunting. So we have prepared this video and a free guide for you to download, taking you through many of the incremental tasks you need to complete to organise your wedding. Planning a Mt Tamborine Wedding after all, should not take anything away from your day.

http://currumbinchiropractor.com.au/ If you are looking for the best chiropractor in Currumbin, download our FREE guide from the Currumbin Chiropractor website

Lifestyle choices can create misalignment of the vertebra of our spines. This then causes back, neck and other joint pain. Often muscles and soft tissue is impacted also. Despite the pain, many people do not seek assistance out of fear or misunderstanding of the treatment.

This video attempts to help demystify the issue by showing life is more important than pain. We then provide a guide on the Chiropractic industry. It explains what a Chiropractor does, when you need one and how you can find the best Currumbin Chiropractic Clinic to help you overcome the pain you are experiencing today.

We have prepared a Free booklet for you with all this information. If you would like a copy of it, you can download it from the website http://currumbinchiropractor.com.au/