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Seo And Search Marketing In A Week
Your fast track to successful SEO and search marketing
Learn in a week, what the experts learn about SEO and search marketing in a lifetime. Written by Nick Smith, a digital marketing expert, SEO and Search Marketing In A Week quickly teaches you what you really need to know to increase your online presence.
SEO and search marketing just got easier
Welcome to this guide to the sometimes baffling world of search engine optimization (SEO) and search engine marketing (SEM). This book will give you a solid grasp of the fundamentals so you can get your website content found by the search engines and run paid advertising campaigns, driving visitors to your web pages and ultimately generating revenue. You'll be able to do all this in just seven days, with each chapter taking just one or two hours to read.
Contrary to popular belief, SEO and SEM are not too complex for 'mere mortals' to understand and you don't need to spend a fortune on hiring an SEO/SEM expert. This book strips away as much of the mystique from SEO and SEM as possible, so that you have enough knowledge of all the basics and the terminology to be able to understand the 'techiest' of traffic geeks and even have a conversation with them. We'll uncover the meaning of the jargon and acronyms you need to know, such as pay-per-click advertising (PPC), backlinking, social signals and algorithms.
The challenge for you is to read a chapter each day, get a grasp of the material, take the mini-test at the end to help get it all straight in your mind and then take action on what you've learned. You may have to revisit the material a day or two later, but by the end of the week you'll have a good overview of the subject and know enough to know what you're not clear on, so that you can go back over the information in the book and fill in the gaps if you need to.
What this book will do for you is teach you how to structure your website to deliver what the search engines are looking for and thus promote it to the world. The web is an ever-evolving thing that changes alarmingly fast but, if you follow the guidelines and principles in this book, you'll never be left with less traffic coming to your site. You can only gain from any changes in the future.
- Sunday: An introduction to search engines and SEO
- Monday: Keyword research
- Tuesday: On-page optimization
- Wednesday: Off-page optimization
- Thursday: Getting other traffic sources to your website
- Friday: Pay-per-click traffic: making it work for you
- Saturday: Monitoring and managing your progress
About the Author
Nick Smith is Managing Director of Closeup Media. He is an expert in online marketing, who has helped hundreds of large and small companies achieve their goals.
Theory Of Nonlinear Propagation Of High Harmonics Generated In A Gaseous Medium
Theory of Nonlinear Propagation of High Harmonics Generated in a Gaseous Medium establishes the theoretical tools to study High-Order Harmonic Generation (HHG) by intense ultrafast infrared lasers in atoms and molecules. The macroscopic propagation of both laser and high-harmonic fields is taken into account by solving Maxwell's wave equations, while the single-atom or single-molecule response is treated with a quantitative rescattering theory by solving the time-dependent Schrodinger equation.
This book demonstrates for the first time that observed experimental HHG spectra of atoms and molecules can be accurately reproduced theoretically when precise experimental conditions are known. The macroscopic HHG can be expressed as a product of a macroscopic wave packet and a photorecombination cross section, where the former depends on laser and experimental conditions while the latter is the property of target atoms or molecules. The factorization makes it possible to retrieve microscopically atomic or molecular structure information from the measured macroscopic HHG spectra.
This book also investigates other important issues about HHG, such as contributions from multiple molecular orbitals, the minimum in the HHG spectrum, the spatial mode of laser beams, and the generation of an isolated attosecond pulse. Additionally, this book presents the photoelectron angular distribution of aligned molecules ionized by the HHG light.
Dynamics Of Gaseous Combustion
The four companion volumes on Dynamic Aspects of Detonations and Explosion Phenomena and Dynamics of Gaseous and Heterogeneous Combustion and Reactive Systems present 111 of the 230 papers given at the Thirteenth International Colloquium on the Dynamics of Explosions and Reactive Systems held in Nagoya, Japan. These books embrace the topics of explosions, detonations, shock phenomena, and reactive flow, as well as the gasdynamic aspects of nonsteady flow in combustion systems, the fluid mechanics aspects of combustion, and diagnostic techniques. Two of the volumes, Dynamics of Gaseous Combustion (Vol. 151) and Dynamics of Heterogeneous Combustion and Reacting Systems (Vol. 152), focus on the processes of coupling the exothermic energy release with the fluid mechanics occurring in various combination processes. The other two volumes, Dynamic Aspects of Detonations (Vol. 153) and Dynamic Aspects of Explosion Phenomena (Vol. 154), address the rate processes of energy deposition in a compressible medium and the concurrent nonsteady flow as it typically occurs in explosion phenomena.
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