Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.
Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability),Digital Marketing seeks to
This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the"Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website,Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video"icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.
Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy.
Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on marketing research applications--all in a macro-micro framework to help students understand the big picture.
This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.
This true and enlightening story takes place in 1984 when Laura Ann Bradbury, a 3 1/2 year old toddler, was cruelly kidnapped by a stranger in a remote campground in the Joshua Tree National Monument, in California. This is the actual account, written by her father and grandfather, of their immediate and desperate search for her, the reality, the fear and the horror that a parent feels when they and their child become victims of a kidnapper. The reader is taken on a terrifying journey, of dangerous surveillances, attempted murder, discreet conversations in back rooms, bars and jails, and secret meetings in isolated desert locations where terrifies witnesses relayed their concerns, observations, and information, fearing retribution from both the drug dealers and the sheriffs. This amazing account of the search for Laura is a story which quickly caught the attention of the news media all across America in 1984. These are the actual details of the four year search for a beautiful and innocent little girl kidnapped by an emotionless monster, and the mystery that ensued in the bizarre trail left behind by the kidnappers, and those who covered it up.
Affiliate Marketing for Beginners: Simple, smart and proven strategies to make A LOT of money online, the easy way!!!!!!Today only, get this Amazon bestseller for just $0.99. Regularly priced at $4.99. Read on your PC, Mac, smart phone, tablet or Kindle device.Have you heard of Affiliate marketing, but you just don't know where to start? Do you have a blog that you want to monetize but you just don't know how? Do you want to quit for job and live a life of financial freedom? Do you want to build an automatic money making machine that does everything automatically and just makes you money on autopilot? Well. Affiliate Marketing is for you!!!!Affiliate marketing is actually really simple; you promote, or even just mention someone else's product. Then someone comes along, clicks the link you provide, buys the product, and you get a commission on the sale, which is sometimes as high as 75% of the price of the product! Affiliate marketing can be a powerful tool to make large amounts of money, without doing a lot of work. However, while affiliate marketing is an easy concept, you need to know what you are doing. There are specific, proven strategies and steps that you must follow in order to build a successful affiliate marketing business online. Lots of people try affiliate marketing for the first time and fail, because they don't have the roadmap to follow. Well, not anymore!So whether you want to build an internet marketing empire that makes you a millionaire, or you just want to make some money from your blog on the side, this book is for you!!!!
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